interactive media
interactive media - something which the audience can engage with. (e.g. through social media and gaming) Purpose + Example of interactive element Promotional: competitions to promote the product and engage the audience Advertising: moving billboard to capture audiences attention Marketing: direct emails Entertainment: Netflix suggestions, automatic plays Social media: poll on Instagram News: mobile apps on phones Virtual reality: immersing yourself in a different world how to effectively use interactive media... outcome : engage with customers and gain great success interactive videos - where the audience interacts with the videos, specifically active audiences who engage with the video. passive audiences simply consume the message/ media and don't challenge or engage boost viewing time by 47% - leading to a boosted sales figure increase purchaser intent by up to 9 times a conversion rate of around 11% videos are being used to create more immersive shopping experienc...
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