interactive media

interactive media- something which the audience can engage with. (e.g. through social media and gaming)

Purpose + Example of interactive element

Promotional: competitions to promote the product and engage the audience
Advertising: moving billboard to capture audiences attention
Marketing: direct emails
Entertainment: Netflix suggestions, automatic plays 
Social media: poll on Instagram
News: mobile apps on phones 
Virtual reality: immersing yourself in a different world

how to effectively use interactive media...

outcome: engage with customers and gain great success

interactive videos- where the audience interacts with the videos, specifically active audiences who engage with the video.

• passive audiences simply consume the message/ media and don't challenge or engage

boost viewing time by 47% - leading to a boosted sales figure

increase purchaser intent by up to 9 times

a conversion rate of around 11%

videos are being used to create more immersive shopping experiences- shopping videos can be used and link to the product available for purchase. e.g. Ted Baker

Key features

hot spots- areas that are clickable for additional information

static hotspots- anchored to a fixed position in the video, don't move within the video 

sticky hotspots- 'stick' to people or objects as they move within the video (larger engagement of up to 9x higher)

overlays- the name given to the pop-up itself, what appears when the hotspot is clicked. gives:

• links to external websites
• downloadable content

branching- gives the viewer the choice to choose the next scene, and lets you control the narrative. E.g. Bandersnatch- black mirror. (make you feel as if you have a choice although the options have been chosen for you- makes you feel in control- leads to recurring visits to the media)

360º viewing- allows you to move around and see an extended view

how to make an interactive video

create a map- an outline of how your video will branch out 

script- the content of your video

storyboard- where the different elements of the video will appear

adding hotspots- during post-production during the editing process

interactive video software:

wire wax, rapt, hapyak- expensive 1(5-20k per year)

vixy, hihaho, vidzor- cheaper ($150-200 per month)

camtasia- cheaper ($200)

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Interactive media (with example)...... Purpose.....Components/ Features

A website- Wikipedia.... to gain information...... search box, login option, images

A blog-blogger..............to read about other people's work/ lives.... home buttons, font and design option   

A mobile website- Wikipedia.....to gain information.......................links to other pages on the website

An app- Spotify............to entertain and gain knowledge.....play/pause button, volume button, like button

A streaming TV site- prime video.... to entertain................search, home, play/pause, add to list